What You Have to Know Regarding the People Also Ask Feature
Such PAA or People Also Ask feature is one series of dynamically loading questions which are related to the first searched query showing in those search results on the mobile and desktop. If a user would click on a certain question in such PAA feature, such drop-down would appear with those featured snippets known as the quick answers from a different search result.
For a lot of the PAA results, every time a user would click an additional PAA question, then the new dynamically loading question would be shown below. Also, there have also been some instances of a lot of PAAs but there are more that stop after a series of new questions. It was in the summer of 2015 that such PAA feature was initially shown. Know that the organic search feature is actually part of the ongoing efforts of Google for improving the search experience and also keep those searches in the Google interface much longer.
Know that unlike such featured snippets, the People Also Ask feature is certainly moving around the first page of these result pages. But, the majority of such PAAs showed at the bottom on that first search result page.
There had been that increase in popularity of the People Also Ask feature when Google put this in 2015. You must learn that the PAA is really one of the growing search result page features and this is also a lot faster even such featured snippets known as quick answers.
What you have to know is that the PAAs show in seventy percent of all those search results with such featured snippet and show to be using the same source to answer the featured snippets as well as PAA questions. What you must know that this means that ranking such answer to a featured snippet and that PAA question may lead to many cases of exposure. An info that you must know is that one PAA may show up in more than 20 search result pages.
If you try to rank like the answer in People Also Ask question, you have to optimize in the same way like how you would for that featured snippet. It is very important that you actually answer the question in a clear, concise and authoritative way. Taking such question or answer approach to content provides a lot better user experience through aligning to the user intent with the pertinent content.
It would be great that you go through the website so that you will be able to get more info on the benefits of Google expanding the People Also Ask feature. In doing so, you will be able to learn more on the advantages of using the PAA.